BRAND CONSULTATION AND EDITORIAL MAPPING

When you’re fully-invested in your business, it’s not always easy to step back and explore the brand as a whole. So, this process is for those people who are right at the beginning of their journey or maybe want a change of pace. We’ll scope out your target audience, define your tone of voice and create a kick-ass editorial map for your website that will tell your clients everything they need to know from the get go.

Includes:

• Initial consultation to pull apart ideas and work on editorial content map (to include understanding audience, brand objectives, tone of voice)

• Post-consultation summary to create basis of brand content guidelines, based on your target audience

• Proposed editorial map for website and blog content suggestions for moving forward

Blogging

From having original, fresh content that can be easily shared across your social platforms (as well as a means for boosting your SEO), to connecting in an engaging and meaningful way with customers and clients, blogging is an area you should never overlook.

But, if you’re not handy with words, it can also be fairly daunting.

So, forget wasting hours of stress with nothing to show for it - hand over the hard work to me.

To kick things off, I’ll work directly with you to understand your brand’s tone of voice, target audience and goals. This will then allow me to create dynamic content that not only speaks to your customers, but also gets you real results - without imitating a sales machine.

Includes:

• Initial consultation to explore your existing brand guidelines and goals

• Development of fresh ideas on a monthly basis

• Regular email check-in regarding blog posts and future content

• Blog posts (up to 700 words each) with option for minor amendments as required

WEB CONTENT

Your website may well be the first place your potential clients or customers get to really know about you, whether it’s thanks to stumbling across your page on Google, following up the recommendation of a friend or seeing your promo post on social media.

So, it’s really important that you get your first impression right - because, after all, you rarely get the chance to make a second one.

The way to do it? Through copy that not only outlines what you do but really emphasises your values as a business and highlights how you really ‘get’ their needs.

And, while that might sound scary to some, it’s my favourite kind of playground.

Get in touch to find out how I can write words that make your business shine in all the right ways.